The West Coast League announced that New Era will serve as the league's preferred hat throughout the 2019 season.
"As our league continues to evolve," said WCL Commissioner Rob Neyer, "it's only natural that we'll enjoy relationships with phenomenal brands like New Era. Beginning this summer, I fully expect to see baseball fans all around the U.S. and Canada wearing our teams' snazzy New Era caps."
As part of the agreement, nine WCL teams will wear New Era hats on the field during all league games, while the other three teams will feature exclusively designed New Era hats for sale to the public.
"New Era is synonymous with official baseball hats around the globe," said Alan Miller, owner of the Portland Pickles. "We are excited about building this relationship, and create the best-looking hats for our players and fans."
"We are excited to have all of our clubs representing the best hat in the game. When baseball fans think 'hats,' they immediately think of New Era," said Zachary Fraser, of Pacific Baseball Ventures (Yakima Valley Pippins, Walla Walla Sweets). "Our teams have enjoyed a long history with the company, and with so many great brands in the WCL now, it'll be great to see New Era so well represented, both on the field and with the fans in our ballparks."
The 2019 WCL season gets underway on June 4, with all 12 teams in action to begin the campaign.